Mainstream Green Consumers

Mainstream green consumers, one of the largest and fastest growing markets nationwide, according to the Center for Media Research which also concludes not all green consumers are the same. In their brief they breakdown the green consumer into four main groups with demographic information. Only 23% of consumers say that they don't care about the environment. The study reports that online research is an important source for green information. There is very interesting analysis in the research brief. Please contact us in you would like a copy.