The Golf Tournament

Local golf events are a marketing opportunity for every business. It helps if you like golf but even if you don't; these events are an excellent opportunity to promote your business and many times also support a great cause. The key is choosing the items that will make an impression on and off the golf course. The two basic golf events we will consider are the "corporate event" and the "charity/fundraising event".

The basic anatomy of a golf event includes:

• Pre-tournament: this always includes flyer's and sign-up materials and some events may multiple mediums i.e. web and email promotion, television, radio.



• Sponsorships: most tournaments will have multiple levels available for various price tags.



• The Actual Event: most events begin with what is called a "shotgun" start so that all the golfers begin at the same time and hopefully end at close to the same time. The event times can vary from early morning to late afternoon. Most however will include a time for the participants to gather for food, drink, and recognition. Large events may also be tied to an additional event i.e. dinner/auction.

With that basic anatomy in mind you can plan the most effective exposure you will receive for supporting the event. Whether you are supporting the "corporate event" of your best customer or the "charity/fundraising event" of a terrific cause we recommend using great promotional products with strategic placement to make the most effective impression.

Strategic placement for a golf event is many times just for the asking. Most tournament sponsorships will include recognition i.e. signs on the course during play, banners, printed materials and promotional items allowed in the "goodie bag" (this is a bag of items that the golfer receives at the event). If you are going to have an item in the "goodie bag" it needs to stand out from the others we recommend against pens, post-its and other office related promotional products. We recommend trying to stay out of the bag and asking for other options. After the tournament the golfers typically gather in a banquet style setting why not ask if your items could be on the banquet tables. If you are sponsoring a hole for the tournament a staff member personally handing out your promotional message to the golfers on the course is a great strategy. This strategy also lends well to having a competitive option for the golfer to win a higher value item. If you are any good with a camera offer to be an amateur photographer for the tournament; take pictures of the golfers and offer to email them if they contact you after the tourney. Combining a great strategy with great promotional items from Garment Graphics is the best way to get involved with golf event marketing, even if you are not a golfer.